Digital Product & Service Management
Digital Product & Service Management, 2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner.
Welcome to course: Digital Product & Service Management
2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner
Short Description: Overview of Digital Product / ServiceManagement Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.
Course Content:
- Mission of Digital Products and Services
- Examples of Digital Products and Services and its management
- Role of PO/PM and P/S Management
- Basic Product Management Process
- Practical Examples from Retail Banking
- Interactive Part
Basic Product Management process:
- Finding the problem you want to solve
- Questioning the problem
- Testing possible solutions
- Defining a solution
- Defining of a clear product vision
- Getting of a cross-functional buy-in
- Building of a Minimum Viable Product
- Guiding of execution
Considered Areas:
- Product owner role examples from retail banking and digital business
- Product manager VS Product owner roles
- Product owner mission
- Defining the vision
- Managing the product backlog
- Prioritizing needs
- Digital Channels building
- Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
- Examples from leading worldwide banks
Course Author:
IGOR DMITRIEV
Professor of The Retail Banking School
Digital Business and Retail Banking Expert
Education:
• MBA, The Boston University, USA
• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA
• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, Russia
• Six Sigma Black Belt
Experience:
• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.
• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.
• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Linked topics:
- Business Fundamentals
- Agile
- SCRUM
- Project Management
- Marketing & Business Strategy
- Online and Digital Business
- Leadership
- Digital transformations / Strategy
- Product Management
- Strategic Planning & Execution
- Stakeholder Communication
- Solution Ideation & Implementation
- Continuous Process Improvement
- Budget & Resource Management
- Technical Leadership & Development
- Regulatory Compliance
- Business Process Development
